Conducting Comprehensive Demand Mapping and Investment Analysis in Bogor City

1. BACKGROUND  

Water.org is an international non-profit charitable organization based in the US.  It has field or country offices in 13 countries which includes Indonesia.  Water.org is focused on promoting wide access to water and sanitation services, especially toward poor households, or Base of Pyramid (BoP) households. Water.org works with partner organizations in various countries including microfinance organizations and water utilities. The purpose is to help these institutions promote water and sanitation loans or water connection financing services (in the case of water utilities) to BoP households.  

Home to approximately 1.14 million people, Bogor City is one of West Java’s fastest-growing urban centers and continues to attract residents seeking better economic opportunities and access to public services. Perumda Air Minum Tirta Pakuan (PDAM) of Bogor City service coverage is 65.27%, consisting of 30% lower-income households. In response to municipal mandates to accelerate coverage, PDAM plans to expand infrastructure through the Cikereteg Sub-System development targeted for 2027. However, project execution remains constrained because market assessments need to be reviewed and updated. 

2. SCOPE OF WORK  

Water.org intends to engage an organization who has experience working and providing technical assistance to PDAMs. Previous experience of conducting comprehensive demand mapping and investment analysis would be an advantage. The selected consultant will be engaged to provide services on “Conducting Comprehensive Demand Mapping and Investment Analysis in Bogor City”   

The report at least consists of: 

  • Review and update potential demand mapping: Conduct a thorough review of the current potential demand mapping and marketing strategies to decide which area has the most potential demand and can be directly turned into revenue in coordination with PDAM City of Bogor and Water.org. 
  • Contribute to providing necessary data in order to be analyzed by PDAM City of Bogor with the support from Water.org  
  • Execute and assist in monitoring the demand mapping. 
  • Review and comply with the current regulations, especially internal regulations at perumda and local government in relation to data mapping. 

 Assignment Summary 

The organization will prepare a completion of demand mapping to properly identify the potential areas to purchase the services of PDAM City of Bogor water supply system in Cikereteg Sub-system. 

 3. SCHEDULE 

Detailed schedule is as follows: 

 

 Activity   Deliverable   Timeline  
Conduct Comprehensive Demand Mapping and Investment Analysis  Comprehensive demand mapping report, including the capital requirement   October – December 2026 
Workshop to share the result of the Demand Mapping and Investment Analysis  One or 2-day workshop session delivered  December 2026 

 4. REQUEST FOR PROPOSAL 

Water.org aims to hire an organization to work with Water.org Indonesia to implement the Project as described in the scope of work outlined above. The proposal should include a technical and financial proposal well as a project timeline. Please refer to the timeline section for additional information. Applicants may be an organization with a designated team leader.  Applicants, at least Team Leader and Expert, must exhibit the following qualifications: 

  • Understanding of TOR 
  • Demonstrated experience working with PDAM and familiarity with the potential market of PDAM 
  • Experienced with demand mapping in PDAM City of Bogor 
  • Attach Team Member that experience in demand mapping of PDAM City of Bogor 

 5. BUDGET 

The budget proposal must be submitted and approval of the final budget cannot be negotiated. All budgets will be provided in IDR. Budget notes are encouraged.  

 Examples are provided with the attached budget template. The consultant must provide budget information in the attached format, or with any other format that specifies the details of the same. All components of the tax should be included in the budget. The Consultant will be responsible for paying all the taxes. 

 A sample of payment terms is by following:  

  • First tranche – 40% of the contract price – upon signing of the contract. 
  • Second tranche – 30% of the contract price – upon submission of the draft report of demand mapping. 
  • Third tranche – 30% of the contact price – upon submission of the final report of demand mapping and investment analysis 

 6. SUBMISSION PROPOSAL 

Full proposals must be sent to emailed to Dwinita Wulandini, Senior Partnership Accounts Manager Water.org Indonesia, at email address dwulandini@water.org with “Conducting Comprehensive Demand Mapping and Investment Analysis in PDAM City of Bogor” in the subject line. Proposal submission deadline is Sept 18, 2026, Jakarta Time Zone. Proposals will be examined in turn. Proposal must be submitted in English

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